Homedia SA sold to Sky Deutschland

SKY Deutschland has acquired 100% of Homedia SA, provider of Over The Top (OTT) video content streaming services. The company, which operates under the brand HollyStar, is based in Neuchâtel, Switzerland.

With over 10,000 film and series titles, HollyStar has established itself as the highest performing video on demand platform in Switzerland. It also provides services and expertise on marketing original Video On Demand (VOD) offerings to partners such as Sunrise, Quickline, Samsung, Ex Libris, Sony and LG.

Deal commentary

At the time of the deal, Dr. Holger Enßlin, Chief Officer Legal, Regulatory & Distribution at Sky Deutschland, said: “With the acquisition of Homedia, we are expanding our presence in Switzerland. With the expertise of this strong player, we will be able to tap into additional attractive possibilities in a very promising market, making it possible for us to access greater growth capital in the German-speaking market.”

Eric Grignon, CEO of HollyStar: “Being a part of Sky Deutschland is outstanding news for us, and for all fans of sports, films and series in Switzerland. HollyStar will benefit significantly from the high-quality rights portfolio, the competence and the innovative strength of Sky. By combining our strong local presence with the leading European entertainment company, we are able to now unlock entirely new possibilities.”

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