Cambridge Medical Communication sold to Prime Global

Prime Global, the international medical communications and market access group, has acquired Cambridge Medical Communication, which specialises in providing medical communication materials for diverse target audiences within the healthcare industry. Initium acted as advisor to the shareholders of Cambridge Medical Communication during the transaction.

Founded in 1998 by Managing Director Jenny Muiry PhD, Cambridge Medical Communication services a global client base, and enjoys an international reputation for excellence. The business provides services to support any stage of a healthcare project, including project management, writing, editing, data qualification, reference verification, creative concept development and implementation.

Cambridge Medical Communication will join Prime Global’s existing group of six agencies and two consultancies. Prime Global has experienced exceptional organic growth in recent years, with the recent launch of Prime Access, a Market Access consultancy, ranking on several business growth lists such as the Sunday Times Fast Track 100 and being selected as consultancy growth winners of the Alantra Fast Pharma 50. In 2021, Prime Global received investment from California-based PE firm Levine Leichtman Capital Partners (LLCP).

Deal perspectives

Graeme Peterson, Chairman and CEO of Prime Global said: “We are very pleased to welcome Cambridge Medical Communication to Prime Global; I look forward to working with Jenny and her team. Not only is this the next step of our ongoing and successful growth plan, acquiring Cambridge strengthens our scientific excellence, allows us to establish a new office near the city of Cambridge, one of the largest centres for scientific research in Europe, and expands our European client base.”

Commenting on the transaction, Cambridge Medical Communication Managing Director Jenny Muiry said: “Becoming part of Prime Global will provide our staff and our clients with access to specialised in-house teams, such as Creative, Digital, and Strategy. With our shared commitment to deliver excellence and maintain long-lasting relationships with our clients, I look forward to working alongside Graeme and the rest of the Prime Global team.”

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