Discover how Dr. Cristina Llamas-Rey, founder of Organic 100 Ltd (t/a Naturisimo), achieved a successful sale with the support of Initium Corporate Finance.
In this exclusive Initium Fellows interview, Cristina shares:
- Why she felt it was the right time to sell her ethical beauty business.
- How personal and business considerations shaped her decision.
- The importance of choosing the right buyer to continue Naturisimo’s mission.
- The role Initium played in guiding her through every stage of the M&A process.
Her story offers valuable insights for founders balancing growth ambitions with personal priorities, while ensuring a smooth and values-driven exit.
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