How Dr. Cristina Llamas-Rey Sold Naturisimo with Initium Corporate Finance

Discover how Dr. Cristina Llamas-Rey, founder of Organic 100 Ltd (t/a Naturisimo), achieved a successful sale with the support of Initium Corporate Finance.

In this exclusive Initium Fellows interview, Cristina shares:

  • Why she felt it was the right time to sell her ethical beauty business.
  • How personal and business considerations shaped her decision.
  • The importance of choosing the right buyer to continue Naturisimo’s mission.
  • The role Initium played in guiding her through every stage of the M&A process.

Her story offers valuable insights for founders balancing growth ambitions with personal priorities, while ensuring a smooth and values-driven exit.

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