T4 Media agrees investment with Octopus Investments

T4 Media, an innovative transport media agency specialising in gate and barrier advertising, secured investment from Octopus Private Equity. Initium advised the shareholders of T4 Media on the transaction.

The investment represented an important stage in T4 Media’s development, following a rapid growth in client base and revenue. At the time of the transaction, Octopus acquired a 42% stake and signalled its intention to finance growth and assist with the strategic development of the business, including anticipated bolt-on acquisitions.

“[This transaction] gave us the opportunity to expand overseas while still maintaining the existing management,” said serial entrepreneur and executive chairman of T4 Media, Paul Daniels.

This deal marked the second successful partnership between Mr Daniels and Initium. In 2005 he sold Traffic Management Products, a supplier of parking and highway products, to Dewhurst, an independent developer of components to the lift, keypad and rail industries.

Mr Daniels has subsequently commented: “I sold two of my companies through Initium. They conduct a rigorous professional process which achieved a highly satisfactory price through identifying strategically motivated, competing buyers. I have not hesitated in introducing Initium to friends and contacts seeking satisfactory exits for themselves and businesses, as the company does what it says on the tin.”

Following this transaction, our client turned acquirer, when T4 Media purchased Alvern Media, in another deal led by the team.