Rainbow Dust Colours sold to The Real Good Food Company plc

Baking industry specialist Rainbow Dust Colours Ltd has been acquired by Real Good Food plc. Initium acted as lead sale advisor to the vendors.

Rainbow Dust Colours Ltd manufactures and distributes decoration glitters and coloured edibles for the cake decorating and baking industry. Based in Preston, Lancashire, the company operates internationally, wholesaling to distributors, high street independents, supermarkets and large wholesalers, including many leading international consumer brands.

“The process was well-executed and we believe Initium helped us achieve the best deal possible” – Gary and Carol Brown, Rainbow Dust Colours

The acquirer, Real Good Food plc is a diversified food group listed on AIM and trading as five distinct operating companies: Napier Brown, Garrett Ingredients, Renshaw, R&W Scott, and Haydens Bakery. The Group is a major distributor of sugar in the UK, and manufactures a wide range of baking ingredients, jams and sweet bakery products. Its portfolio of brands includes Whitworths Sugar, Renshaw and R&W Scott.

Commenting on Initium’s advisory role in the process, Gary and Carol Brown, founders of Rainbow Dust Colours said: “It was really important to us that we chose the right deal for the sale, for our staff and for our existing customers. The process was well-executed and we believe you helped us achieve the best deal possible.

“The research list from the Research Team was spot on. They’d been really thorough and looked at the whole market, not just the obvious players – there were companies we hadn’t even considered but were very relevant.”